Go-To-Market Operators for Coaches & Fractional Executives

You're Not Bad at Marketing. You've Never Had a System.

OutDo builds and runs the growth system that took Jamal Reimer from $20k/mo to $80k/mo and Ignacio Carcavallo from $0 to $306,000 in 90 days. In 60 minutes, we'll map yours — and hand you the written plan on the way out, whether you hire us or not.

Book My Pipeline Bottleneck Audit

For coaches & fractional executives at $5k–$30k/month who are ready to stop guessing.

Free 60-minute session. No pressure, no pitch. If what you see matches what you want to build, we'll show you exactly how we'd build it together.

WHAT YOU GET

Sample Pipeline Session deliverable

Hover to pause  ·  Delivered within 48h of your session

Jamal Reimer Ignacio Carcavallo Chase Damiano JM Ryerson Erik Berglund

Trusted by 50+ coaches and fractional executives

WHAT YOU GET

Sample Pipeline Session deliverable

Hover to pause  ·  Delivered within 48 hours of your session

The Problem

Still Running Your Business on Referrals and Hope?

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85% of your revenue comes from referrals

Clients come when they come. You can't predict the timing, you can't control the volume, and you can't plan your quarter around something you have no lever to pull.

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You can't tell what's working

You've posted on LinkedIn, tried outreach, maybe hired an agency. But you can't name which activity actually generated a client. Without that answer, every marketing hour is a guess.

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You know the pipeline needs fixing. You don't know whether to start with LinkedIn, your offer, outreach, or a funnel.

The knowledge gap is real. Nobody has shown you what a real marketing experiment looks like, or given you a structure to follow.

Seba Chanes and Alex, Co-Founders of OutDo
Why We Built This

We Spent 10 Years Scaling Silicon Valley Brands from $0 to $50M. Then We Met the Founders Nobody Was Helping.

Before OutDo, we spent a decade inside the machine: scaling tech brands through every growth stage from zero revenue to $50M+. Performance marketing, funnel architecture, offer testing, attribution systems.

But we kept seeing the same thing: coaches, consultants, and fractional executives. Brilliant at delivery, running their pipeline on referrals and hope. They'd hire an agency. The agency would run retainers with no success metrics, no kill criteria, no accountability to revenue. Activity got reported as results. Nothing changed.

That’s when it clicked: these founders don't need another agency. They need someone who builds marketing the way tech companies do: with hypotheses before campaigns, written success metrics before spend, and the discipline to kill what isn't working.

That’s why we built OutDo. Not to “do marketing.” To bring the test-prove-scale system to founders who've never had access to it.

— Alex Kudelka & Seba Chanes, Founders

Results from Real Clients

They Were Exactly Where You Are. Here's What Happened Next:

Jamal Reimer
Jamal Reimer Enterprise Sellers
$20k/mo → $80k/mo

“They structured a new offer, built the entire funnel in record time, and run the system so I don't have to. I just focus on being the founder.”

Ignacio Carcavallo
Ignacio Carcavallo The Founder Accelerator
$0 → $306,000 in ~90 days

“I had the offer — OutDo built the engine. I just needed the right team to get me there, and they made it happen.”

Chase Damiano
Chase Damiano Human at Scale
Clarity in days, not months

“This is exactly what I needed to move forward, fast. I get clarity, structure, and strategic depth in one.”

Erik Berglund
Erik Berglund Language of Leadership
4+ high-ticket clients per week

“OutDo gave me the ability to have my first summer off with my family in years. The system runs whether I'm working or not.”

JM Ryerson
JM Ryerson Let's Go Win
Pipeline on autopilot

“They go above and beyond. The execution is exceptional and the results speak for themselves.”

Why OutDo

We're Not a Marketing Agency.
We're Your Go-To-Market Operators.

Every agency has the same playbook. They run it regardless of what you actually need, then report activity as progress. Here's what's different.

A Marketing Agency
Impression reports and engagement dashboards
Three numbers only: qualified leads, conversion rate, revenue from marketing.
Same playbook for every client, regardless of what you actually need
Adapts every month to what's working for you specifically. Not what worked for their last client.
Monthly retainer — regardless of results
Fixed scope. Tied to what we actually build.
You rent the strategy. It leaves when you do.
You own everything we build. Always.
Different person every quarter. Re-explain yourself constantly.
One operator. Same person. Accountable by name.
Structurally incentivised to keep billing you. If results plateau, they'll launch a new tactic — not because it'll work, but because stopping means losing the retainer.
Our goal is to make ourselves redundant. The faster you don't need us, the better we did our job.
Your Pipeline Bottleneck Audit

The $5,000 GTM Audit We Run
For Free

In 60 minutes, we run the same test-prove-scale methodology that scaled Silicon Valley startups from $0 to $50M, now on your pipeline. You leave with a written system, not a pep talk.

1

X-Ray Your Pipeline

We pull apart every client acquisition path you've used in the last 12 months (referrals, content, outbound, paid, partnerships) and score each one on three dimensions: conversion rate, cost per client, and time to close. This is the same pipeline audit we ran for venture-backed companies. We're running it on your business in the first 20 minutes.

2

Name The Bottleneck

Every stalled pipeline has a single constraint holding back everything else. Maybe you're generating attention but have no conversion mechanism. Maybe you're running campaigns with no hypothesis, no success metric, and no kill condition. We diagnose the one bottleneck. Not a list of suggestions. The constraint.

3

Build The Roadmap

Within 48 hours, you receive a written GTM Roadmap: the first experiment to run, the exact metric that proves it's working, the failure condition that tells you to stop, and the timeline. You can hand it to any contractor or team member and they can execute it Monday. The roadmap is yours either way.

What You Walk Away With

One Document. Yours After the Call.

A written diagnosis of your pipeline: the bottleneck, the first experiment to run, and your three numbers. You can act on it whether you work with us or not.

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Pipeline Bottleneck Audit Report
Delivered within 48 hours of your session
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Pipeline Scorecard

Every acquisition channel you've used, scored by conversion rate, cost per client, and scalability. One bottleneck identified — root cause, not symptom.

A standalone audit like this costs $1,500+
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First Experiment Roadmap

Your next 30 days mapped. The specific test, the channel, the hypothesis, the success metric, and the failure condition. Hirable by any contractor without us in the room.

Same format we used for Series A companies. $2,000+ to produce.
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Your Three Numbers

Target cost per lead, minimum conversion rate, and revenue-per-client threshold, calculated from your actual revenue goal. Every future marketing decision becomes a yes/no.

Buried in a $3,500 GTM audit everywhere else
Seba Chanes, Co-Founder of OutDo

The Pipeline Promise

You will leave this session with a written diagnosis of your pipeline bottleneck, a prioritised first experiment, and three numbers to track. If the session doesn’t give you at least one clear action you can take this week — tell me personally. I’ll follow up with a written analysis on my own time. Your 60 minutes will be worth it, or I make it right.

— Seba Chanes, Co-Founder & GTM Operator

Ready to Find Out What's Actually Working?

Join founders like Jamal Reimer (4x revenue in 6 months) and Ignacio Carcavallo ($306k in 90 days).

Book My Pipeline Bottleneck Audit

We run a maximum of 8 Pipeline Bottleneck Audits per month.

Is This For You?

✅ This session is for you if:

  • ✓ Coach or fractional exec with 2+ years in business
  • ✓ Pipeline depends on referrals and warm intros
  • ✓ Can't tell which marketing activities generate clients
  • ✓ Want a system, not a content calendar

❌ This is NOT for you if:

  • ✗ Just getting started with no clients yet
  • ✗ Looking for someone to “run your social media”
  • ✗ Want vanity metrics: followers, impressions, likes
  • ✗ Not willing to run real experiments

Common Questions

Is this actually free? What's the catch?

Yes, it's free. The Pipeline Bottleneck Audit is a real working session, not a disguised sales call. You leave with a written action plan you can execute yourself. If you want our help running it, we'll explain the options. If you don't, no hard feelings. The plan is yours to keep.

What happens during the 60 minutes?

We review your current pipeline: where clients come from, what you've tried, what's converting, and what your revenue goal is. We identify the structural gaps. You leave knowing what to test first, what the success metric should be, and what a real marketing system looks like for your business.

I've tried marketing before and it didn't work. Why would this be different?

Because we don't start with tactics. We start with a hypothesis, a success metric, and a kill criteria. Most marketing fails because there was never a clear definition of “working” in the first place. We define that before anything runs. You know within weeks, not months, whether something is worth continuing.

I've worked with agencies before and it didn't work.

Agencies run retainers with no written success metrics and no stopping condition. Activity gets reported as results. The retainer keeps rolling. OutDo operates on the opposite model: before every campaign, we agree in writing what we're testing, what success looks like, and when we stop. When something validates, it scales. When it doesn't, it gets killed.

I don't have a big marketing budget right now.

Good. We don't start with budget. We start with clarity. Most coaches waste money on marketing because they spend before they know what to test. The Pipeline Bottleneck Audit gives you one clear experiment with a success metric. You can run it with $500 or $5,000. The method is the same. Start small, read the data, scale what works.

What does working with OutDo look like after the session?

If there's a fit, we start with a 2-week sprint that gives you a complete marketing system, brand voice guide, and 90-day test-prove-scale roadmap. From there, you can run it yourself with our guidance or hand it off to us entirely. We'll cover the options and investment at the end of your session. Only if there's a fit.

How quickly can I expect results?

The written action plan is delivered within 48 hours. If you move forward, the full system is live in 2 weeks. The first campaign runs by day 21. Results depend on the channel and audience, but you'll have data within 30 days. Not impressions. Pipeline data.

Your Pipeline Doesn't Have to Be Unpredictable

Jamal went from $20k/mo to $80k/mo. Ignacio went from $0 to $306k. Your session starts with the same diagnostic they got.

We run a maximum of 8 sessions per month. Once slots fill, the next available is next month.

Free. No obligation. You leave with a plan.

Seba Chanes

P.S. Erik Berglund was chasing clients one by one. No system, no predictability. Within months, he was booking 4+ high-ticket clients per week — and took his first summer off with his family in years. The system runs whether he’s working or not. If that’s what a predictable pipeline looks like, claim your session here before this month’s spots are gone. — Seba